Linguistic adaptation
English is not the same everywhere. By adapting your English content to your specific target market, you can make a strong local impression and build trust.
Tailored content for specific markets
Are you using English content to target a general international audience or are you looking at specific English-speaking markets, such as the UK, Ireland, USA, Canada or Australia?
The variants of English spoken in different parts of the world can differ quite significantly, such as in spelling, grammar, tone and even vocabulary. And using the wrong variant for a particular market can make your audience feel ignored and create a negative impression.
So whether you need a translation from German or Spanish into a specific variant of English, or you need existing English content adapted into another variant, I’m here to help.
Send me an email today for a non-binding quote or if you need more information.
Why I’m the right person for the job
As a native English speaker from Ireland, who has served as the lead UK English linguist for clients such as Google and Pinterest, and who has adapted millions of words in each direction between US, UK, Canadian and Australian English, I understand the quirks and nuances of each flavour of English and the importance of producing localised content.
