I worked closely with the designer of the original German brochure to ensure that the English translation preserved the original layout.

Some of my specific considerations in this project included were making sure that the terminology used was consistent throughout. A common mistake in any language is using different words in different places for the same concept, which causes confusion for the reader. For instance, I consistently used ‘toboggan’ for the German word ‘Rodel’ (you will often also see ‘sledge’ or ‘sled’ used interchangeably), so it is clear for the reader what activities are available to them.

Another creative decision was using the word ‘Christmas’ where the German referred to ‘Advent in Kärnten’. ‘Advent’ is generally only used in a religious context in English, and phrases such as ‘Advent markets’ or ‘Advent mood’ would sound clumsy to the reader and be instantly recognisable as poor translations.