One of the highlights of the year for many golf lovers is to pack up their clubs and set off on a golfing holiday with fellow golfers and friends. But did you know where most golf lovers from the United Kingdom and Ireland like to tee off? Well, 34% choose Spain, closely followed by Portugal on 32%. And what about the three German-speaking countries…?
Just 1% choose Germany, and it’s even less for Austria and Switzerland!
These countries have some outstanding golf courses in spectacular locations, as well as ideal golfing weather for most of the year (arguably better than in Spain and Portugal, where it is often too hot during summer months), yet they are rarely even considered as attractive golfing destinations by golf tourists from the UK, Ireland, USA and other English-speaking countries. An extremely lucrative market is going undeveloped. Golf tourists are some of the highest-value travellers a destination can attract, with higher average spend per trip than other types of tourist.
Why shouldn’t Germany, Austria and Switzerland be considered as top-class golfing destinations, just as they are as winter sports destinations? What can they do about this? People go to Spain and Portugal time and time again because it is what they are familiar with, so all it takes is a concerted marketing effort.
A significant step in this direction is to reach potential golf tourists in their own language. And not through low-quality machine translation or through an agency using poorly paid, unskilled translators. But by translating their content into high-quality English created by a professional translator experienced in translating tourism, sport and marketing content.
A translator who is also a passionate golfer themselves. Someone who knows their way around a links course as well as they do around the German and English languages. Someone who knows when to call it a bunker and when a sand trap…
If you’d like to increase the exposure of your golf resort and attract high-value travellers from English-speaking countries, get in touch with me today and I’d be happy to arrange a free consultation.
Get your resort out of the rough and onto the green! Join the big hitters and drive your success today.